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New Iowa Study on Medical Errors to be Released

Medical Errors DefinitionHeartland Health Research Institute (HHRI) will soon be releasing the first-of-its-kind study in Iowa about the prevalence of medical errors reported by Iowans. Prior to this survey, there was little information specific to Iowa regarding the experience of medical errors and how Iowans view this problem.

Here are some common questions concerning the purpose of this study and what we can learn from it.

What is the intent of this Survey?

Medical errors represent a serious public health problem and pose a threat to patient safety. This survey of Iowa adults, ages 18+, is designed to assess awareness, attitudes and behaviors related to patient safety in Iowa.

What type of information will be collected from this Survey?

A wealth of information will be gleaned from this scientific survey. Generally, the survey focuses on seven important areas/questions:

  1. Iowans’ real-life experiences with patient safety/medical error issues.
  2. Were Iowans who experienced a medical error informed of the error?
  3. Did Iowans who experienced a medical error report the error?
  4. Does the Iowa public seek information about patient safety before receiving care?
  5. How Iowans choose hospitals for care.
  6. Public attitudes about patient safety/medical error problems in Iowa.
  7. Do Iowans support greater reporting requirements on patient safety?

Why is this Survey important?

If the Centers for Disease Control (CDC) were to include preventable medical errors in hospitals as a category, it would be the third-leading cause of death in the United States, behind heart disease and cancer.[1] In 2016, HHRI estimated the range of lives lost in Iowa hospitals due to preventable medical errors was 960 to 4,300 – with 2,440 being the mid-range estimate.[2] Additionally, HHRI estimated between 64,500 to 112,200 patients are seriously harmed in Iowa hospitals due to preventable medical errors.[3]

The public’s view on preventable medical error issues is critical to garner support for healthcare delivery improvements and public policy changes in Iowa. To our knowledge, no similar survey has ever been performed in Iowa. Consequently, the results will serve as a vital baseline from which to share any future progress on reducing medical mistakes.

Quite obviously, a patient’s voice is both necessary and relevant. When combining a large number of patient voices together, their collective voice will forcefully magnify this alarming issue.

Without question, we are all personally impacted by the medical care we receive today, tomorrow or sometime in the future – whether the care is for ourselves, a loved one or a friend. As an employer, the safety of your employees and their dependents greatly impacts your organization, both in productivity and in cost. Medical care must be delivered consistently, appropriately and transparently by using the best practices known at the time it is delivered. Above all, care must be delivered safely.

What are ‘medical errors?’

A medical error is a preventable adverse effect of care – whether or not it is evident or harmful to the patient. This can include an inaccurate or incomplete diagnosis or treatment of a disease, injury, syndrome, behavior, infection or other ailment.

The Iowa Study defined “medical errors” to poll respondents as follows: “Sometimes when people receive medical care, mistakes are made. These mistakes sometimes result in no harm. Sometimes, they may result in additional or prolonged treatment, disability or death. These types of mistakes are called medical errors.”

Don’t we already know about medical errors in Iowa?

Yes and no. We do know that preventable medical errors occur with alarming frequency in our country, and certainly exist within the Iowa healthcare delivery system. However, we have little evidence on the extent errors occur and whether these mistakes are consistently and fully reported to the public. Some hospital systems and clinics maintain records on medical mistakes that occur within their facilities. But, unfortunately, when seeking appropriate care and assessing provider outcomes, this crucial information is silently withheld from the public.

Medical mistakes are not rare incidents, in fact, they continue to occur in alarming frequency. According to Rosemary Gibson’s book, ‘Wall of Silence,’ “…the (healthcare) system is designed more to cover up these errors than prevent them.”

Are there federal and state requirements to report medical errors?

Currently, each state decides whether to develop mandated reporting requirements on medical errors. Iowa does not have such a requirement.  In fact, there are limited federal mandatory reporting requirements on medical errors by hospitals and clinics. In addition, there is no nationwide reporting system to publicly report medical mistakes. According to a USA Today article in August 2014, the federal government has quietly discontinued public disclosure of many serious hospital errors.[4]

Results from the Iowa Patient Safety Study: Iowans’ Views on Medical Errors is expected to be released soon.

To stay abreast of healthcare-related issues, we invite you to subscribe to this blog.

 

[1] Allen, Marshall. ProPublica. How Many Die from Medical Mistakes in U.S. Hospitals? Sept. 19, 2013

[2] Lind, David. Heartland Health Research Institute. Silently Harmed – Hospital Medical Errors in Iowa, Feb. 2016

[3] Ibid.

[4] USA Today, August 6, 2014, “Feds stop public disclosure of many serious hospital errors.”

 

Potential Health Myth Three: Current Repeal, Replace or Repair Obamacare will Fix Healthcare System

Potential Health Myth Three: Current Repeal, Replace or Repair Obamacare will Fix Healthcare SystemNote: This is the third blog from my ThinkPiece article in the Des Moines Business Record. Here are blogs one and two.

Attacking healthcare’s true cost-drivers – such as unhealthy lifestyles, chronic diseases, misaligned payment incentives to health providers, ineffective and unsafe care, uncoordinated care, and powerful lobbying activities that protect many of these cost-drivers – continue to percolate below the surface and remain mostly hidden from public scrutiny.  In some cases, badly-needed policy action is required. One major cost-driver is waste, estimated by the Institute of Medicine to be about 30 percent of health spending on unnecessary services, excessive administrative costs, fraud and many other issues. We are far from resolving these problems.

Employer-sponsored insurance covers about 56 percent of the U.S. population, roughly 147 million people. This number dwarfs the individual markets around the country, with the ACA covering about 20 million Americans. Additionally, employers cover more people than Medicare and Medicaid combined. Because of this, employers have a great deal of power and influence over healthcare reform efforts. For progress to be made, employers will need to coalesce diffused whispers into one loud voice when pushing for similar priorities to control costs and enhance quality. Waiting for the healthcare industry to reform from within will never happen, as it will take purchasers and outside players to disrupt a highly dysfunctional non-system.

The goal of any healthcare reform effort should include the central focus of improving efficiencies over the entire system, not just with insurance markets. To be fair, the ACA does provide experimentation within Medicare to leverage payment incentives to encourage coordinated care, but much more disruption is needed.

The Skinny: Insurance costs are nothing more than a derivative of healthcare costs. Focusing on the symptoms and ignoring the root cause(s) will not reform nearly one-fifth of our economy. Real, meaningful reform begins with establishing broader coalitions to address the key cost-drivers that make healthcare delivery so fragmented and costly. The result of this reform will eventually make insurance options more affordable for all payers.

To read the entire ThinkPiece article from the Des Moines Business Record, you can find it here.

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Potential Health Myth Two: Wellness Programs Save Money

Note: This is the second blog from my ThinkPiece article in the Des Moines Business Record. Here is the previous blog.

Workplace wellness has become over a $6 billion industry in the U.S. Employers offer these programs with the intent to improve the health and well-being of their employees, which may increase their productivity and also reduce and control costly chronic diseases. Most programs use financial incentives to motivate employees to monitor and improve their health, often through lifestyle-modification programs, such as lowering blood pressure and cholesterol. Common incentives can include discounts on health insurance to employees who complete health risk assessments, or perhaps charging employees more for smoking or having a high body-mass index. There are many different incentivized approaches employers take with wellness programs. But, to avoid discriminatory practices, they must be careful when complying with various federal regulations.

During my years as an employee benefits consultant, I often observed that wellness programs were being ‘sold’ to employers with a great deal of positive hype, usually establishing an unrealistic expectation that by merely implementing wellness basics within the workplace setting, rising health costs would soon abate and save employers money.

Do wellness programs save employers more than the cost of implementing them in the workplace? It depends. Contrary to the hefty claims made by wellness vendor studies (which are typically non-peer reviewed and often unable to produce valid causal savings estimates), many national studies that are peer-reviewed generally suggest wellness programs have little, if any, immediate effects on the amount employers spend on healthcare.

One important study that resulted from the PepsiCo Healthy Living program suggests that evidence-based wellness programs that target specific diseases, such as asthma, coronary artery disease, stroke, hypertension and low back pain, may possibly provide savings, but only after several years following implementation. Another example, the Rand Wellness Program Study in 2014 concluded that “employers who are seeking a healthy return-on-investment (ROI) on their programs should target employees who already have chronic diseases.” Rand found the ROI for disease management programs were $3.80 for every dollar invested.

When wellness programs are implemented more broadly and focused only on lifestyle management (e.g. smoking, obesity and fitness), which are typical wellness components, savings do not materialize, at least in the short term. Rand found the ROI to be $0.50 for every dollar invested. Evidence-based lifestyle programs, however, may reduce absenteeism and improve productivity, but the ROI may be marginal at best. Given the lack of financial return for lifestyle programs, employers might opt to avoid the cost of screening all employees for health risks, but instead, offer healthy food choices and initiate educational campaigns to use the stairs, bike to work, etc.

The Skinny: A great body of evidence suggests that implementing just any wellness program by employers will not reduce overall health care spending. However, if a program is designed with specific targeted diseases, some savings may happen in the long run, but not by focusing merely on lifestyle changes. Employers must have realistic expectations and demonstrate a strong organizational commitment for any long-term savings to materialize.

NOTE:  As an exercise enthusiast who is insured with a $10,000 family-medical deductible accompanied by a health savings account, my comments may possibly suggest that I am an opponent of wellness initiatives and high deductible health plans. I am not. But I do believe employers must have realistic expectations about the shortcomings of wellness and cost-sharing plans.

Next week’s blog will review the third myth, ‘reforming’ Obamacare.

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Potential Health Myth One: ‘Skin in the Game’

Potential Health Myth One: 'Skin in the Game'NOTE: For the next three weeks, my blogs will share three assumptions that many employers mistakenly accept as facts:

1. ‘Skin in the Game’ will keep costs down.
2. Workplace wellness programs save money.
3. Repeal, replace or repair Obamacare measures will fix our ailing healthcare system.

This ‘ThinkPiece’ article was originally published last month in the Des Moines Business Record. Today’s blog addresses whether having ‘skin in the game’ will make healthcare users better ‘consumers.’

For at least the last eight years, healthcare and health insurance have been caught in the political crosshairs of conflicting ideologies. Nearly one-fifth of the economy has become the perennial punching bag for both political parties. A demarcation line exists between enhanced-federal control versus private-market forces at local levels.

In the meantime, employers and their employees must navigate through uncertain waters on how to pay escalating healthcare costs. To date, employers continue to rely on ‘cost-cutting’ assumptions that appear to be both intuitive and rational: forcing employees to have more ‘skin in the game;’ initiating wellness programs to curtail health costs; and waiting for policy makers to “repeal, replace or repair” Obamacare. This last implied assumption suggests that by fixing the individual insurance markets, the entire healthcare system in the U.S. will be miraculously resuscitated.

On the surface, all three assumptions appear to have merit. But, when assessing the facts, employers should be cautious about these ‘solutions.’ At the bare minimum, these assumptions – or possible myths – deserve more scrutiny.

“SKIN IN THE GAME”
Employer-sponsored health plan deductibles in the U.S. have been dramatically increasing for a number of years. Since 2004, in Iowa alone, employer deductibles have increased by 185 percent. Iowa workers now pay single and family averages of $1,627 and $3,400, respectively. Nearly a quarter of Iowa employers offer high-deductible health plans (HDHP) which usually include qualified spending accounts, such as health savings accounts or health reimbursement arrangements. A general belief of offering high-deductible plans is that employee cost-sharing obligations (e.g. having “skin in the game”) will encourage employees and family members to scrutinize the cost and quality of care from various health providers.

It is true that high-deductible, consumer-driven health enrollment is associated with lower healthcare spending, particularly in outpatient care and prescription drugs. But, data from health insurance claims indicate that this lower spending is primarily derived from decreased use of care, not because enrollees are switching to lower-cost alternatives. In some cases, this decreased care might be for unnecessary services – which is a good thing. However, if necessary care is being skipped because patients are paying more out-of-pocket, there is a great risk that delaying care may actually cause health costs to rise sometime later, when the medical condition has become more acute.

A few years back, when researchers surveyed 2,000 18-to-64-year-olds covered by insurance, they compared those with HDHPs to those with more traditional (lower deductible) plans to determine healthcare shopping frequency rates. The findings revealed that HDHP enrollees, although having more out-of-pocket exposure, showed little evidence of making higher-value purchase decisions compared to those with less financial risk. Additionally, given the scarcity of information on specific health costs and provider outcomes, patients obtaining care are not truly informed decision makers.

Even when plan participants have access to healthcare prices, this information does not assure that patients will spend less, especially in monopolized markets. A 2016 study published in The Journal of the American Medical Association investigated the Truven Treatment Cost Calculator, a website that provides users with costs on over 300 services. It found that the cost calculator was not popular with participants and that price transparency did not reduce outpatient spending – even for those patients with HDHPs.

As Austin Frakt reported in 2016, some health plans now provide price transparency tools to their enrollees. Unfortunately, as with the Truven study, a very small percentage of enrollees actually utilize them. Aetna, for example, offers a price transparency tool to 94 percent of its commercial market customers, but only 3.5 percent use it. Part of the reason could be that health care choices are driven by physician referrals, and options provided throughout the care process may be deemed too complex and overwhelming. According to at least one analysis, only 40 percent of healthcare spending is amenable to shopping. If out-of-pocket costs are the same at both a high-cost and low-cost provider, there is little incentive to pay the cheaper cost if insurance will pay the difference.

The Skinny: Merely providing employees with HDHPs to have more “skin in the game” will not make them more informed consumers. It may actually make them more frustrated. Transitioning healthcare ‘users’ to ‘consumers’ will continue to evolve over time, whether by educating them on how insurance works, or by targeting them to find higher-quality providers and services. One promising approach is reference-based benefits, which are preset dollar limits an insurer places on certain medical services or procedures. Under this approach, employees will pay the difference if they select a service or procedure above the reference price. The key to this approach is full transparency of the reference prices.

Next week’s blog will review the second myth, the effectiveness of wellness programs.

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Drug Prices – ‘A Riddle Wrapped Inside an Enigma’

Drug Prices – ‘A Riddle Wrapped Inside an Enigma’“I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma, but perhaps there is a key…”

This quote eerily reflects the current events happening in Washington, D.C. these days. But, it was actually a radio broadcast by Winston Churchill in October 1939 regarding Russia’s involvement with Germany, a precursor to World War II.

Another riddle, mystery and enigma is occurring in front of us. Escalating prescription drug costs are increasingly (and deservedly) under public and political scrutiny. The real culprit to this problem? The complex shell game being played designed to hide the insatiable appetite of greed. This complexity is hidden behind optics that appear to be driven by altruism.  Each drug supply chain member claims to be performing ‘selfless’ work for the public’s well-being. But looks can be deceiving.

Greed is not just limited to drug manufacturers and its trade group – the Pharmaceutical Research and Manufacturers of America (PhRMA). It’s also found with other key players involved in the supply and payment of drug products. PhRMA has been beaten up, quite deservedly, by other supply-chain players as the main reason for high drug costs within the U.S. market. But these same players are not without their own accountabilities. The other players? Pharmacy Benefit Managers (PBMs), health plans and others.

When it comes to drug pricing, fingers of blame point to ‘other’ players without acknowledgment of culpability – similar behavior to a circular firing squad. The blame game is relatively easy to play when there is little transparency to provide proof of guilt or innocence. To maintain this charade of social responsibility, profiteering off those who ultimately pay the bills is the mainstay of any lobbying efforts and marketing optics. Interestingly, PhRMA came out with their own report in January, “The Pharmaceutical Supply Chain: Gross Drug Expenditures Realized by Stakeholders.” After being attacked by PBMs and other stakeholders as being the sole villain of rising drug costs, PhRMA shot back with their own tell-all study about what other supply-chain vendors are doing behind closed doors.

Drug pricing, so it seems, continues to be the riddle wrapped up in an enigma.

There are a considerable number of games being played by drug manufacturers, PBMs, and yes, even insurance vendors working on behalf of employers and consumers. What follows are just brief examples of worrisome behaviors found within the prescription drug pricing structure.

Drug Manufacturers

Since 1998, PhRMA has spent nearly $3.6 billion lobbying Congress to ‘educate’ our elected officials. According to the website, Opensecrets.org, PhRMA spent $245 million in 2016 alone – almost $100 million more than the next largest sector – insurance. Despite this enormous financial ‘investment,’ the efforts have obviously paid off over the years. Drug manufacturers have been immune from negotiating with Centers for Medicare and Medicaid Services to manage their prices to a more reasonable level. They also make it difficult for Americans to purchase drugs from other countries that have more favorable pricing with U.S. drug manufacturers.

Drug prices are expected to increase another 12 percent this year. Americans already spend an average of $858 annually on prescription drugs, more than twice the $400 average spent in 19 other industrial nations. To deter competition, drug manufacturers have found ways to delay generic-equivalent drugs from entering the market. A practice known as ‘pay-for-delay’ allows drug manufacturers to pay-off generic drug makers – thereby delaying the introduction of their generic brands into the market. Thankfully, this practice is declining as the Supreme Court and Federal Trade Commission push this behavior to fall under federal antitrust law. Nonetheless, drug companies are finding more ways to be creative (and profitable).

Pharmacy Benefit Manufacturers (PBMs)

PBMs exist to serve the public by aggregating drug purchasing power from payers, such as insurance companies, large and small employers and consumers. PBMs claim to negotiate the lowest price from drug manufacturers and the lowest dispensing fee from pharmacies. In return, PBMs receive their revenue primarily through rebates paid by drug manufacturers, who gladly pay to have their drugs listed as ‘covered’ under PBM’s list of approved drugs.

So, do PBMs actually lower our costs? Not as much as they would like us to believe. The rebate arrangement creates a perverse incentive for PBMs to dispense more expensive drugs. The largest PBMs – such as Express Scripts, CVS Caremark and Optum Rx – are incentivized to inflate drug prices because they receive higher rebates in return. Higher prices equate to higher rebates – and ultimately, higher revenues for PBMs.

Local pharmacies, a trusted health provider to consumers, see their margins squeezed by PBMs, whose profits are considerably higher. Keep in mind that PBMs generally claim 40 to 50 percent of a medicine’s list price using obscure and complex mandatory rebates – money that is not typically passed on to consumers. The value they provide to the payers is increasingly considered questionable to those who understand the entire drug pricing scheme. PBMs make more money, usually at the expense of pharmacies and consumers.

Some years ago, while I was consulting with employers on the prescription benefit programs they offered, we would often require insurance vendors and PBMs to complete bid specifications on the rebates they received and the amount of ‘savings’ they were sharing with payers and consumers. It eventually became a running joke that such a process would actually reveal honest responses, as the PBMs and carriers were under no obligation to disclose rebate practices. Insurance carriers would arrange their own special ‘deal’ with PBMs on rebate cost-sharing, and would not share their PBM contract when we pushed for proof of pass-through savings to consumers. Again, the drug pricing riddle performs famously in secret and is confusing to patients.

Moving Forward

In May 2017, Dr. Scott Gottlieb assumed his new role as commissioner of the Food & Drug Administration (FDA). He hopes to leverage his agency’s power by promoting more price competition for generic drugs. Where there are fewer than three competing generic manufacturers, applications would be pushed to the front of the line. A prime example of this is Turing Pharmaceuticals AG, which was led by Martin Shkreli, who bought the rights to sell a long-used anti-infection drug called Daraprim, raising the price to $750 a pill from $13.50. In another case, Valeant Pharmaceuticals International Inc. purchased two drugs to treat the rare Wilson’s Disease, only to raise the price by 30-fold. The idea by both organizations was to profit from having no competition.

In the final analysis, much work is needed to fix a broken system. Complete transparency and curtailing conflicting interests must be addressed to solve the drug-pricing crisis that continues to haunt our country. When the truth eventually becomes apparent, PhRMA and the middlemen will reluctantly realize they are part of the problem, and subsequently determine if they can become part of a larger solution.

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Patient Experience: Can it Directly Determine Provider Pay?

Patient Experience - Determine Provider PayThe Institute for Healthcare Improvement (IHI), a not-for-profit organization with the mission to “improve health and health care worldwide,” developed the IHI Triple Aim framework to optimize healthcare performance. The three dimensions of Triple Aim are quite intuitive:

  1. Improve the patient experience of care
    (including quality and satisfaction).
  2. Improve the health of populations.
  3. Reduce the per capita cost of healthcare.

 
Americans are (justifiably) concerned about all three components of the Triple Aim. Yet, most of the oxygen in the room, at least in Washington, D.C., is being spent on the insurance component, which seems to ignore each of the three Triple Aim tenets. Just look at the ping-pong match happening in Congress these days regarding the repeal, replace or repair of Obamacare. Make no mistake, having health insurance allows people to seek the care they need when stricken by serious illness or injury. Without insurance, people often live sicker lives and die sooner than those with insurance.

However, the insurance card that each of us (hopefully) carries merely serves as the ticket to gaining access to the movie theatre show we know as the healthcare delivery system. Without this card, it becomes progressively more difficult to navigate through this ‘system’ and receive the best possible care. Even by having this laminated card, we may unknowingly believe that we will receive the best care available at all times – a soberly mistaken myth. The quality of care that is delivered in the U.S. is uneven and, too often, inadequate.

The three primary ‘Ps’ in healthcare relate to:

  • Payers (government, employers and insurance companies)
  • Providers (hospitals, physicians, etc)
  • Patients (you and me)

Currently, the payers and providers work with one another to determine the best way to incentivize quality care, leaving the patient on the sidelines as a confused bystander. Whether the payment approach is fee-for-service, bundled payment, capitation or some hybrid of these, the patient is not directly included in the value proposition of the care provided.

Yet, it is the patient who actually receives the care, but their experiences (Triple Aim #1) are primarily presumed to be taken into account in the payment models currently used. In short, the patient’s voice is mysteriously (or purposely) missing at the reimbursement level. As a result, the deck of cards is currently stacked against the patient when determining ‘appropriate’ and ‘quality’ care. Their specific experience is rarely used, and if it is considered, it’s by aggregating the experiences of all patients for each given provider.

How then, can individual patient experience determine the price a provider is paid? A new approach is to allow each patient to have input on at least a portion of the provider reimbursement. Theory from this suggests the provider will be held more accountable for the care they give to EACH patient, and possibly learn more about how to make the patient experience a more positive encounter. Here’s a simple idea that may possibly hold some water.

Patient-Centered Value Movement

What do patients REALLY want from the healthcare providers they hire? Quality outcomes? Crystal clear communication and instructions? Clean hospital room and/or convenient parking? Delicious hospital food? Excellent bedside manners from nurses and doctors? Providers being considerate of the time it takes for patients to receive care? The short answer is ‘yes’ to all of the above. But each patient, given the circumstances of care they receive, will make their own unique analysis of what constitutes having a positive experience with any given provider.

A recent JAMA Forum article, “Payment Power to the Patients,” by Dr. Ashish K. Jha, a Harvard professor and practicing internist, provides a somewhat compelling case that the time has come for patients to jump into the reimbursement ‘game’ to determine at least a portion of pay for their caregivers. As Dr. Jha points out, assigning financial penalties or bonuses to providers based on a myriad of performance quality measures is difficult to achieve because consensus from providers and payers about how to define ‘high-value care’ is extremely difficult to determine.

His approach is actually quite simple. Thirty or 60 days following hospitalization, “every Medicare patient would be asked to evaluate the care they received and assign a payment to the hospital, which would determine up to 10 percent of the payment.” Jha uses the example of a pneumonia hospitalization that might have a standard CMS payment of $10,000, of which $9,000 would be guaranteed to the hospital, but 10 percent ($1,000) would be determined by the patient. Should a patient receive excellent care, based on his/her own personal experience, the full $1,000 would possibly be assigned to the hospital. Otherwise, if the patient perceived care to be below expectations, maybe only half would be assigned to the hospital.

From this process, hospitals and providers would need to become more astute about what is most important to their clientele – one patient at a time. Hospitals would, as Dr. Jha articulates, become “flexible and truly patient-centered, by meeting the varying needs and values of individual patients.”

Although Dr. Jha discusses this reimbursement program through Medicare, this approach, if successful, might also apply to the private payer markets, such as individual and employer-sponsored plans. Much work would be needed for this new payment incentive system to work, however.

To become more patient-centered, patients must be involved in deciding whether the care was of good quality for them, personally. The value movement must incorporate all three ‘Ps’, not just one or two. Immediate patient-experience feedback should also have direct consequences. From this, good behaviors by providers will be positively reinforced, while substandard behaviors would require modification when being identified soon after the delivery of care.

As with any reimbursement method, unintended consequences could emerge. But it may be worth the effort to at least try this approach.

What are your thoughts?

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Why Health ‘Autonomist?’

Health AutonomistWords do matter.

A recent survey of 500 consumers located in six southwest states were asked about their sentiments regarding healthcare advertising and marketing. One big takeaway? The three most effective words that healthcare organizations should use when marketing their services to the public are:

  1. Knowledgeable
  2. Trustworthy
  3. Cost-Effective

 

Other similar words, such as “expert,” “helpful” and “innovative” ranked considerably lower. Researchers concluded, “Clearly, nuance [in messaging] matters.” Crafting advertising language in any type of business or industry is important for a few key reasons: Inform, promote and, most importantly, sell.

Unfortunately, in healthcare, when it comes to decision-making tools on pricing of procedures and having the best clinical outcomes on specific local providers, the public generally operates in a ‘black box.’ Instead, we are forced to rely on other factors that serve as guardrails when seeking effective and appropriate medical care, such as provider reputation (justified or not), word of mouth, provider participation in insurance networks, trust (again, justified or not), and the aforementioned, advertising.

The general public is bombarded with countless health-related topics and sources. How can Americans decide what ‘position’ to accept as gospel or reject as hogwash? The convergence between truth and fiction can become so difficult to decipher, especially when documented facts are baked in with half-truths. Former New York Senator, Daniel Patrick Moynihan, perhaps put it best when it came to sharing the truth: “Everyone is entitled to his own opinion, but not his own facts.”

Individuals, organizations and industries are entitled to share their views, but when these views are dangerously lauded to be factual, a fine-line is often crossed that is intended to mislead the public. One of the first things I do when reading an article, study or advertisement is to learn about the author (or source). Which organization(s) does he/she/they represent, and how might they be compensated? I know, it seems a bit anal-retentive, but it actually serves as a good, informal reality check to expose the fox guarding the hen house. As we all know, the fox may appear to have the chicken’s best interest in mind, but in reality, he is looking for his next supper – at the chicken’s expense.

Recently, I was asked by a media outlet to participate in a public discussion about healthcare issues facing Iowa and the U.S. Although unable to attend this event, I was reminded that my role was important because “I had no dog in the fight.”  This meant that I had no predisposition to protect a particular industry or take a sacred position on any given issue. Just tell it like it is. I took this to be a high compliment.

Because I write separate blog posts for two websites, David P. Lind Benchmark and Heartland Health Research Institute (HHRI), I have decided to assign a particular name to my HHRI blogpost – “The Health Autonomist.”

Autonomist: The independence to share one’s thoughts and to have the freedom from external control or influence.
Autonomist comes from ‘autonomy,’ a refreshing word having the independence to share one’s thoughts or actions without tilting the windmill. Autonomy is also about having freedom from external control or influence. When I write about various topics on health, healthcare and health insurance, I try very hard to look at different perspectives that may most likely challenge conventional wisdom. Readers need to understand that there are few simple, concrete answers to these complex, mosaic issues.

 

When writing a blog, my intent is to not influence the reader, but rather, provide a different perspective, using factual information based from credible sources. So, should you believe everything I write? Simply put, “No.” In fact, if you have feasible information that refutes my posts, I invite your comments. When it comes to discussing health, healthcare and health insurance, it is critical to have a community dialogue rather a one-person monologue. Please remember, I am merely trying to seek the truth, as it is buried somewhere under mainstream thought and practice.

The word ‘autonomist’ matters to me. I hope it also matters to you!

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Diet Soda – A Correlation to Stroke and Dementia

Diet Soda - Stroke & Dementia CorrelationEvery day we learn of new study results that admonish us to consume more (or avoid) foods and beverages to keep us both safe and healthy. Some reports conflict with one another, causing us to become even more confused about our daily dietary decisions.

For a number of years, sugar-sweetened soda had been associated with obesity, diabetes, poorer memory and small overall brain volumes. Over time, sugary soda was no longer the ‘beverage of choice’ for some. It was substituted for a seemingly more palatable option – diet soda, a sugar-free, calorie-free carbonated water with artificial-sweetened versions.

However, a 2013 National Center for Biotechnology Information (NCBI) study revealed that both sugar-sweetened and artificially sweetened beverages were linked to an increased risk of developing Type 2 Diabetes. Another study, after adjusting for common factors that contribute to weight gain such as dieting, exercising change or diabetes status, showed that those who drank artificially-sweetened drinks have a 47 percent higher increase in Body Mass Index than those who did not.

A study released in the May journal of Stroke concluded that “artificially-sweetened soft drink consumption was associated with a higher risk of stroke and dementia.” It found that those who drank at least one artificially-sweetened drink a day were 2.96 times as likely to have an ischemic stroke and 2.89 times as likely to be diagnosed with dementia due to Alzheimer’s Disease. The research, however, emphasized that it did not show causation to these diseases, only a correlation. This study’s takeaway is this:  Diet sodas may not necessarily be a healthier alternative to sugar-sweetened beverages.

Iowa Healthiest State Initiative

I serve as a committee member on the Iowa Healthiest State Initiative (HSI), a statewide program whose mission is “To improve the physical, social and emotional well-being of Iowans.” As the name suggests, the goal of HSI is to ultimately “become the healthiest state in the nation.” Our workgroup is currently assessing many different healthy measurement metrics  – including dietary behaviors – that will gauge the progress Iowans make when living active and healthy lifestyles. One key dietary measurement objective that we will likely pursue is decreasing the number of Iowans who consume sugar-sweetened beverages on a daily basis. As with all objectives, the idea is not to have prescriptive “Do’s” and “Don’ts” for Iowans. The goal is to gently nudge behaviors that will encourage positive outcomes for the individual’s physical and emotional well-being.

This most recent study provides yet another reason to temper our thirst for sugar- and artificially-sweetened beverages. Other healthier options to these sugar-sweetened beverages? According to The Nutrition Source from the Harvard T.H. Chan School of Public Health, drink more water, tea or coffee (with little or no sugar), limit milk and dairy products (1-2 servings/day) and just one small glass of juice each day. Again, these are merely suggestions.

More about the Healthiest State Initiative, version 2.0, in future blogs!

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Receiving the Right Healthcare Begins with Getting the Right Diagnosis

Right Healthcare DiagnosisHave you ever heard or perhaps experienced first-hand, that a patient was diagnosed with a particular health condition and learned later the diagnosis was inaccurate? Chances are, it’s happening more frequently than you might think or wish to accept.

Misdiagnosis Statistics

The somber statistics about misdiagnosis in the U.S. are both staggering and devastating. According to a 2015 report, “Improving Diagnosis in Health Care,”diagnostic errors account for up to 17 percent of hospital-related adverse effects – a horrifying number when you consider that about 35 million people are admitted to U.S. hospitals annually. For outpatient procedures, approximately 12 million will experience a diagnostic error. In 1999, the National Academies’ study indicated that 10 percent of all medical diagnoses in the U.S. were incorrect, causing 10 percent of all deaths in the U.S. In short, one in 10 patients receive treatment based on the wrong diagnosis, resulting in unnecessary surgeries, ineffective or dangerous medication, inappropriate transfusions, avoidable infections, extended hospital stays and other care deemed unnecessary.

Mayo Clinic’s study, “Extent of diagnostic agreement among medical referrals,” recently found that when patients were referred by primary care practices to Mayo’s General Internal Medicine Division during 2009-2010, that only 12 percent of patients received confirmation of their previous diagnosis. The majority of patients – 66 percent – found their diagnosis were “better defined/refined” after visiting Mayo, while 21 percent had distinct differences between their referral diagnosis and final diagnosis.  This equates to 88 percent of patients receiving a new or refined diagnosis at Mayo.

In order to provide effective and efficient treatment, patients must first receive the right diagnosis. As James Naessens, Sc.D., head of the Mayo research team stated, “Knowing that more than one out of every five referral patients may be completely [and] incorrectly diagnosed is troubling – not only because of the safety risks for these patients prior to correct diagnosis, but also because of the patients we assume are not being referred at all.” Not receiving a second opinion proves to be both expensive and potentially deadly.

Importance to Employers & Payers?

Why should this matter to employers and other payers? In addition to the human cost of being misdiagnosed, the costs can be a major contributor to approximately one-third of the healthcare waste estimated annually – amounting to $1 trillion.

In the final analysis, each and every one of us need to be vigilant about the care we receive. Our lives just may depend on it.

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Malpractice Caps Won’t Protect Harmed Patients

Malpractice Caps Won’t Protect PatientsMedical-malpractice reform bills currently moving forward in both the Iowa House and Senate (SF 465) attempt to place a $250,000 cap on non-economic damages, such as “pain, suffering, inconvenience, physical impairment or mental anguish.” The push to limit non-economic damages comes from the provider community, which includes doctors and hospitals.

Both sides of malpractice reform offer persuasive arguments on the merits of these reforms. Injured individuals and their lawyers argue against malpractice reform, saying patients won’t be protected against negligent providers. Because of errors, healthcare costs are higher.  Botched care requiring fixes often happens without patient knowledge and involves additional patient and insurance payments. The social and economic costs of medical errors are also enormous.

Doctors and hospitals, on the other hand, usually push for reform, saying it will protect patients from having to pay the high costs of malpractice insurance and help curtail defensive medicine practices – presumably through lower health insurance premiums – and perhaps increase accessibility to some healthcare services.

Interestingly, a recent report from personal finance website, WalletHub, indicated that Iowa is the best state for doctors to practice medicine, when comparing 14 different relevant metrics, and Iowa is the fifth least-expensive state for annual malpractice liability insurance.

But here’s the fundamental question that gets lost: Will capping non-economic damages provide the necessary incentives for providers to alter their practices enough to eliminate avoidable medical errors? This should be the most critical question regarding malpractice reform being debated in Iowa and elsewhere. Unfortunately, the Iowa bills fail to address this issue.

Patients expect to be safe when they receive healthcare from the providers they trust. Yet, solid evidence suggests this trust is routinely violated. We’ve made relatively little progress in reducing preventable medical errors since 1999, the year the Institute of Medicine released their book, ‘To Err is Human.’ In the last year, using national estimates on preventable medical errors, my organization extrapolated that a mid-range estimate that 85,000 patients are harmed in Iowa hospitals yearly due to preventable medical errors. This number does not include harm occurring in physician clinics, outpatient surgery centers, nursing homes and other care locations.

I don’t represent trial lawyers nor healthcare providers and I have become rather apostate regarding political parties. In my opinion, tort reform should be about reducing medical errors – the root cause of why we have malpractice issues in the first place. By working toward the elimination of the root cause – medical errors – malpractice and its negative side effects will also disappear. This more logical approach will benefit patients, providers and our overall healthcare system. Adopting safe care practices would substantially reduce the costs of botched-care fixes and defensive medicine – in addition to enhancing the quality of life for patients and their caregivers.

As the Iowa bills demonstrate, we continue to seek ‘quick fixes’ that gnaw at the edges of the problem. But these laws seldom address the core reasons of why many medical errors happen.  Medical errors are, unfortunately, a fact of life.  But many are avoidable. In our healthcare world, we have well-meaning and very capable caregivers. Too often, however, we also have broken organizational cultures that inadequately address patient safety protocols and burned-out physicians and staff who are required to “produce” at unsustainable levels. Any meaningful reform must begin at the healthcare organization level, ensuring we all receive appropriate and safe care. Organizations providing impactful interventions to help promote safe cultures of care can greatly improve safe care practices.

Misguided malpractice reform can actually exacerbate rather than eliminate medical errors. Placing caps on damages, economic or otherwise, insulates the medical community from high monetary awards, yet offers little, if any, incentives for healthcare organizations to establish clear and genuine protocols to ensure a culture of safety. The right incentives matter, especially when it comes to the safe care we trust we’ll receive.

Isn’t it time for provider organizations to adopt a culture of safety, rather than seek malpractice caps that do nothing to protect us as patients?

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